This document establishes rules for the consistent implementation of the Dickinson College graphic identity and offers recommendations for color and typography in print and electronic communications. These standards govern the development of communications in all media created by internal and commissioned designers and producers.
A well-managed graphic identity is key to effective communications. The use of these guidelines will contribute to a powerful and unified expression of the Dickinson brand. Adhering to these guidelines will maintain a strong brand identity for Dickinson as a leading institution among national peers.