Tori Eberle ’13
Major(s): Art & Art History
Internship Site: Mainline Broadcasting - Richmond, VA
I compiled a list of all of my favorite radio stations in Richmond, which is where I have lived for the past five years. After making that list, I searched each station’s website for internship opportunities/ways to connect the station managers for each radio station. I contacted the station manager for Main Line Broadcasting, because one of their stations 98.9 Liberty has been one of my favorites for years. I emailed them requesting internship information, because I have been involved with WDCV at Dickinson for three years and wanted to learn more about commercial radio.
I did a lot of promotions event work during my internship, and it was a lot of fun as well as a lot of work. I helped to create prize boxes for events, and I also helped to create the sales manual used by the entire sales department at Main Line in Richmond. My favorite project was promoting the Short Pump Concert Series, because we interacted directly with local listeners and the band that performed, as well as got to enjoy a free concert. The promotions events were always a lot of fun, but I also enjoyed everything I did in the actual office, whether it be making copies or shadowing on-air personalities during their radio shows.
The most challenging thing about my internship experience was also one of the best things about it. The internship was inconsistent in terms of the schedule, some days I would be at my internship from very early morning until afternoon, but if it was a promotions event it could be only at night. However, doing something different every day and at different times every day kept it really interesting and made every day a new lesson in something. I had a set schedule in terms of who or what department I would be shadowing on certain days, but even then it was always a little unpredictable in the best way. For example, I once even had the opportunity to record some voiceover work for 93.1 The Wolf on a day when I wasn’t even scheduled to be in the office.
My supervisor was very helpful because he has had a lot of experience with radio and a lot of different jobs within radio itself, so he provided a very interesting perspective. He has worked in both promotions as well as sales, so he helped me put all the pieces together that really make a successful commercial radio station. The program director and operations manager was also very helpful because he allowed me to shadow him on his radio show in the afternoons on the Big Oldies station, as well as to explain to me how programming in a radio station works and the systems involved and the kind of science behind programming a radio station’s music. Really everyone at Main Line Broadcasting was very helpful, always eager to answer questions as well as to give advice about radio and professional life in general.
Tips from Tori:
Think about your interests as well as your career goals when looking for an internship. Something you like to do could have the potential of being a really great internship. Skills that you learn in an internship are not always related specifically to that internship, and all experience is great experience if you know how to learn from it -- mistakes and all.
*To find out more about how to get an internship, make an appointment with a career counselor. Just call the Career Center at 717-245-1740 or stop by Biddle House.