From the Editor
The Paper Chase
by Sherri Kimmel, senior editor
April 1, 2010
For the last three years I’ve offered periodic updates on our quest to make Dickinson Magazine a more sustainable publication. One of our greatest challenges has been to find paper with a highly recycled content that still maintains an upscale look.
Two years ago we moved to ArborWeb Plus, a 30-percent postconsumer recycled paper, for our inside pages. But an equivalent cover stock was not in production. Now it is. With our winter 2010 issue we achieved our goal of printing 100 percent of every issue on 30-percent recycled stock.
During the last year we’ve also begun printing the magazine using electricity purchased with wind-energy credits. We’ve done all of this by working diligently with Lancaster, Pa.-based Intelligencer Printing Co., which is certified by the Forest Stewardship Council and has spent 15 years expanding its environmental policies and practices to all areas of printing.
You also may have noticed the reduction in our page count that has occurred during the last year, due to budget cutbacks. Accord-ingly, we’ve also discontinued mailing the magazine to our international readers, unless requested, and at the same time have beefed up the magazine’s Web presence at www.dickinson.edu/magazine.
If you would prefer to read us online, please send a note to firstname.lastname@example.org, and we will remove you from the print mailing list. Of course, our staff of print junkies is more than happy to keep the paper version coming your way if you so desire.
In mid-April we’ll be e-mailing a magazine readership survey to a random selection of readers. If you are one of them, please take a few minutes to share your opinions. They will help us plan future issues and better meet your needs.