The American Studies department presents the 2013 Bud Shaw Lecture on Wednesday, February 27, 2013, 5:00pm in Althouse 106.
Nan Enstad, professor of history at the University of Wisconsin, Madison will discuss how cigarettes came to have a global reputation as sexy and a little bit bad. How did their circulation intersect with jazz, the U.S. empire, and the triumph of the multi-national corporation? This talk explores the creation of cigarettes' affective appeal by tracking its association with jazz and global race in the 1920s and '30s in marketing, radio, and the live jazz club of Shanghai and Reidsville, North Carolina.
This lecture is free and open to the public.
For further information